Mason

Volkswagen

Alltracks lead to adventure

Insight

The Alltrack's sleek European styling led people to believe that it was too precious to handle tough Australian conditions.

Idea

In numerous climates, terrains and utilities, we revealed that the elegant station wagon was actually all terrain Volkswagen Alltrack, challenging their perceptions and outdated opinions on how the Alltrack really performs.

Impact

A total reach of 7.7 million with 125,000 unique visitors to their unbranded website and an an immediate uplift in sales.

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