Mason

Jaguar

Reaching the pinnacle

Insight

Jaguar Motor Cars has forged itself into automotive engineering legend; known for its craftsmanship, quality and reliability, it has continually refined both form and function to create more than cars alone.

Never before has Land Rover Jaguar managed its marketing campaign internally. Creating a new benchmark in the ad business, a revolutionary new ad platform was used to manage all ads globally.

Idea

Highlight the discernment of Jaguar to a global online audience by showcasing rich stories and stimulation.

Create an elegant, global online advertising campaign that illustrates the luxury lifestyle that the Jaguar emblem has come to represent. Combining a spirit of adventure, a thirst for travel, and a streak of individualism; these inspirational stories of pleasure and culture create an understanding of what it means to own a Jaguar.

Impact

The story-rich advertising attracted millions of new visitors, and created a fitting campaign for a company synonymous with unparalleled craftsmanship.

The Jaguar campaign and lifestyle is now elevated to match its prowess within the automobile industry.

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