Mason

Land Rover

Global digital ad campaign

Insight

For over a fifty years, Land Rover has forged itself into automotive engineering legend; known for its craftsmanship, quality and reliability, it has continually refined both form and function to create more than cars alone.

With the launch of new 2018 models, including multiple Car of the Year awards among them, Range Rover has successfully positioned itself as one of the world’s leading premium automotive makers. To honour these new designs, Range Rover required a global digital advertising campaign with an inspiring digital experience. One that promotes an increase in sales volume across major markets and strengthens the overall brand experience.

Idea

Highlight the new series of Land Rover automobiles to a global online audience by showcasing new features and offers.

Create a series of online banner ads for each model of Land Rover cars across multiple languages and regions that illustrates the luxury lifestyle that the Land Rover emblem has come to represent. Combining a spirit of adventure, a thirst for travel, and a streak of individualism; these ads tell the story of pleasure and culture creating an understanding of what it means to own a Land Rover.

Impact

The Land Rover global ad campaign is now elevated to match its prowess within the automobile industry.

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