Campaigns

What We Do

Mason & Associates develop integrated marketing campaigns that are digital-first but channel-agnostic. We bring experience and expertise in creating media spanning digital, print, display, mobile, search, social, and retail. We work to achieve defined business objectives, building the brand, and exceeding audience expectations.

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How We Do It

Our approach to campaigns is user-centric. Our process begins with a brief that defines how the audience navigates the customer journey, the media channels that are effective in reaching them, and a plan on how to exceed their expectations. We analyse how the consumer moves through the purchase process, which informs how the marketing solution—which can span paid, owned, and earned media—is created. The journey allows creative solutions to integrate seamlessly with the broader brand experience, allowing utility and storytelling to intersect cohesively. The result is a highly orchestrated campaign to deliver maximum relevance and value to the end-user while minimising inefficiency and waste for the client.

Why Us

We worked on Land Rover/Jaguar’s global digital ad campaign, in 26 languages, across 5 continents. And for Qantas, we worked on numerous ad campaigns, including launching Qantas’s new routes with Emirates and Qantas rewards.

We put the customer at the heart of everything we do. As a result, we’ve helped our clients reach millions of people with their brands and have grown their businesses.