Branding

What We Do

Mason & Associates approaches branding with the belief that in today’s digitally-driven world, brands must-have utility and recognise customers are not just passive consumers of media. We extend the traditional brand foundation beyond mission, vision, and beliefs to include a brand’s capability: what the brand can enable customers to achieve and the problem the brand solves for people.

• Brand positioning
• Naming
• Brand governance
• Integrated marketing strategy
• Brand tracking
• Brand identity and design
• Brand architecture
• Employee engagement
• Brand capability development

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How We Do It

We bring superior brand strategy capabilities, including consumer research, audience segmentation, competitive and cultural analysis, to arrive at a brand’s positioning. We then translate this into marketing and communication strategies, clearly articulating how the brand strategy maps to integrated marketing campaigns and initiatives.

Why Us

Mason & Associates’ branding capabilities include naming, logo design, voice definition, brand guidelines (physical and digital), and platforms, which increase consistency and speed to market. For all of this work, we think about a brand as a digital ecosystem that uses technology to engage users.