Mason

TAG Heuer

Formula 1

Insight

Creating a Foruma 1 website that would encapsulate the Tag Heuer brand – and unite legions of fans – was one of the most exciting challenges we had ever faced.

Idea

Immerse yourself in the world of Formula 1. Get access to behind the scenes footage of Kimi Raikkonen and the Mercedes Bend team. The new Tag Heuer microsite brings fans closer to the dream than ever before.

Impact