Mason

Qantas + Emirates

Connecting the globe

Insight

Qantas has long held a strong reputation as a premium airline but even the most loyal Qantas customers know that Qantas flights are limited to certain routes and certain departures locations. The new alliance between Qantas and Emirates changes that. Now, Qantas passengers can access flights anywhere, anytime, across the globe. Our challenge was to communicate this.

Idea

We created a series of online banner advertisements that promoted Qantas' new routes and locations across major news and media channels. The messaging introduces the new alliance, the new access to routes and departure locations and a series of cheap flights with joint branding across Qantas and Emirates brand platforms.

Impact

The campaign reached millions of customers worldwide attracting huge numbers of customers to the Qantas and Emirates' websites.