Mason

Ninemsn

Jumpin

Insight

Digital-age consumers want content where they want, when they want it. 9jumpin brings on-demand television to the digital audience.

Idea

The new home of catch-up television

9jumpin.com.au is the new home of catch-up television where Australians can view all the latest local and international shows from the Nine Network and multi-channels Gem and GO! Available on any desktop or laptop browser, tablet and smartphone devices, 9jumpin.com.au is the ultimate destination for Australians to catch up on their favourite television shows - from Big Brother to The Big Bang Theory, 2 Broke Girls to The Block. Giving audiences a bigger viewing experience and deeper engagement with the TV shows they love; 9jumpin.com.au is also a destination for breaking news, exclusive videos, comments and voting. Users can also access episode sneak peeks, behind the scenes content, social links, cast bios and episode guides. The fresh new design and layout of 9jumpin.com.au makes for the perfect canvas for innovative ad solutions. Advertisers can access modern features such as a responsive ad design that adapts to any screen and in 2014 the site will include a responsive EPG television guide. Clients who take up cross platform partnerships with NEC have exclusive access to integration on 9Jumpin which includes: Voting and the ability to drive integrated client promotions in line with audience polls Content through either co-funded or sponsored video or article series Customised consumer promotions to leverage association with tier 1 properties and our audience online and in-app Native advertising placements – new to 9Jumpin and Mi9

Impact