Mason

Jaguar

Reaching the pinnacle

Insight

Jaguar Motor Cars has forged itself into automotive engineering legend; known for its craftsmanship, quality and reliability, it has continually refined both form and function to create more than cars alone.

Idea

Highlight the discernment of Jaguar to a global online audience by showcasing rich stories and stimulation.

Create an elegant, global online advertising campaign that illustrates the luxury lifestyle that the Jaguar emblem has come to represent. Combining a spirit of adventure, a thirst for travel, and a streak of individualism; these inspirational stories of pleasure and culture create an understanding of what it means to own a Jaguar.

Impact

The Jaguar campaign and lifestyle is now elevated to match its prowess within the automobile industry.