Mason

G-Star

2007 Winter Collection

Insight

Our interaction with fashion brands has shifted as, with the ceaseless rise of mobile and tablet technology, we’re now moving beyond the desktop. It was time to reenergise G-Star by delivering truly powerful interactive experiences in a world led by touch.

Idea

Incorporating responsive design, infinite scrolling and a flexible grid based layout, the site acts as a vital podium for the brand. With the ability to emulate the premium feel of a flagship store, you can now experience the true G-Star with a simple flick of your finger. On any device.

Impact

With a 400% increase of unique visitors to the G-Star global brand site, translating to millions more potential customers from around the world, the new site offered a fluid and intuitive engagement with the site’s branded content.