Mason

Land Rover

Global digital ad campaign

Insight

For over a fifty years, Land Rover has forged itself into automotive engineering legend; known for its craftsmanship, quality and reliability, it has continually refined both form and function to create more than cars alone.

Idea

Highlight the new series of Land Rover automobiles to a global online audience by showcasing new features and offers.

Create a series of online banner ads for each model of Land Rover cars across multiple languages and regions that illustrates the luxury lifestyle that the Land Rover emblem has come to represent. Combining a spirit of adventure, a thirst for travel, and a streak of individualism; these ads tell the story of pleasure and culture creating an understanding of what it means to own a Land Rover.

Impact

The Land Rover global ad campaign is now elevated to match its prowess within the automobile industry.

Land Rover Unveils Huge TV And Digital Push

Land Rover launches first digital-led ad campaign